Farmers Insurance · 2014
Farmers Smart Hub
Art Director · US
Home-safety education reframed as short, weird, watchable entertainment.
Problem
Farmers needed to educate customers on property safety, but traditional instructional content gets ignored.
Solution
Smart Hub: a content destination of short, strange, funny videos that delivered real safety tips fast: road rage, wiring, tread depth, chimneys, space heaters.
Results
Education reframed as entertainment, with strong engagement on safety content people would normally skip.
01: Password
Account security, told fast enough to sit through.
02: Avoid road rage
The calm response, played for comedy.
03: Check your wiring regularly
Safety advice you actually watch.
04: Check your tread depth
A one-coin test, made memorable.
05: Clean your chimney
Short, strange, memorable.
06: Watch out for space heaters
Education reframed as entertainment.
