THE WORK

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#1
Uber Taxi: The Sixth Sense2026
Cultural Intelligence
Behavior ChangeGlobal → JapanMobility
#2
Uber Taxi: Superpower2024–2025
Cultural Intelligence
Behavior ChangeGlobal → JapanMobility
#3
TikTok for Business2019–2021
Platform Thinking
TechnologyCreative Leadership
#4
Uber Eats: In-Store Price2026
Behavior Change
CommerceGlobal → Japan
#5
Uber Eats: Baseball2026
Cultural Intelligence
Entertainment & IPGlobal → JapanCommerce
#6
Cartier Tokyo Lab2022
Creative Leadership
Technology Made HumanPremiumGlobal → Japan
#7
Cartier Innovation Projects2023
Technology Made Human
PremiumCommerceGlobal → Japan
#8
Pirates of the Caribbean2017
Entertainment & IP
Entertainment
#9
PSO2: New Genesis × ZUTOMAYO2021
Entertainment & IP
Cultural IntelligenceEntertainment
#10
TikTok Creative Lab2019–2021
Platform Thinking
Cultural IntelligenceCreative LeadershipTechnology
#11
University of Farmers2010s
Technology Made Human
Behavior ChangeCreative Leadership
#12
Doctor Strange2016
Entertainment & IP
Technology Made HumanEntertainment
#13
Star Wars: The Last Jedi at NYCC2017
Entertainment & IP
Technology Made HumanEntertainment
#14
Uber Eats: Guu2025
Cultural Intelligence
Behavior ChangeGlobal → JapanCommerce
#15
Honda HR-V Launch2014
Mobility
Technology Made Human
#16
Farmers Smart Hub2014
Technology Made Human
Behavior Change
#17
Honda Civic: One More Thing to Love About Today2014
Mobility
#18
T-Mobile Experience Stores2012–2018
Creative Leadership
TechnologyTechnology Made Human
#19
Yahoo! Bus Stop Derby2011
Technology Made Human
TechnologyBehavior Change
#20
Xbox: More Together2019
Entertainment
Technology
#21
Call of Duty: There's a Soldier in All of Us2010
Entertainment
Behavior Change
#22
GE: Performance Machine2012
Technology Made Human
Technology

Selected luxury work available privately.