Lucasfilm / Disney · 2017
Star Wars: The Last Jedi at NYCC
Creative Director · US / Global
A live interactive booth that put fans inside The Last Jedi: faces projected as Resistance fighters before Kylo Ren stormed the room: built to travel as content far beyond the floor.
Problem
Comic Con moments no longer belong only to the room: fans expect access whether they attend or not, and static displays weren't enough for The Last Jedi.
Solution
A choreographed live sequence: Stormtroopers, BB-8, Kylo Ren: designed to work in person and as a cinematic recap released by Star Wars.
Results
One of the most talked-about moments of NYCC, with wide online reach after release: proof that live fan participation, designed for content extension, turns one moment into a global experience.
01: NYCC experience
Fans placed inside the story, built to travel as content.
