Yahoo! · 2011
Yahoo! Bus Stop Derby
Art Director / Interactive lead · US
San Francisco bus stops turned into live, city-wide gaming arenas: an invisible digital service made physical, public, and communal.
Problem
Yahoo needed to reclaim relevance as a connector of people, not just a media portal: at the exact moment social platforms were making 'connection' a purely on-screen idea.
Solution
Turn ordinary bus stops into real-time touch-screen arenas where neighborhoods competed live against each other, building citywide rivalry that paid off in an OK Go block party.
Results
Mass participation across neighborhoods and a landmark case for digital OOH bringing people together offline. Cannes Cyber Lion Gold among a sweep of top honors.
01: Case study
How bus stops became a citywide live arena.
02: Game demo
The games themselves, played at the shelter.
Results
- Cannes Cyber Lion Gold
- Andy Award
- Webby
- Clio
- Digital OOH Best in Show + Gold
