People speaking at a panel discussion with large screens above showing images of other panelists, in a venue with advertisements and McDonald's food item images in the background.

Results That Matter

I don't build campaigns for awards.
I build them to change behavior.

Across brands, categories, and markets, my work has:

  • Launched franchises at record scale

  • Created brand platforms that ran for a decade

  • Redefined retail and experience systems

  • Driven measurable lifts in awareness, consideration, and purchase intent

I work best when:
The challenge is hard. The category is crowded. The budget is tight.

I'm not interested in vanity metrics or trend-chasing.
I'm interested in work that moves people, shifts behavior, and makes a lasting difference for the business.

賞のためにキャンペーンを作ることはしません。
行動を変えるために作ります。

ブランド、カテゴリー、市場を越えて、これまでの仕事は:

  • 記録的な規模でフランチャイズをローンチ

  • 10年間続くブランドプラットフォームを構築

  • 小売とエクスペリエンスシステムを再定義

  • 認知、検討、購買意図において測定可能な向上を実現

最も力を発揮するのは:
課題が難しい時。カテゴリーが混雑している時。予算が限られている時。

虚栄の指標やトレンド追従には興味がありません。
人を動かし、行動を変え、ビジネスに持続的な違いをもたらす仕事に興味があります。


What People Say

Paul Cooper
Principal Creative Director @ Microsoft Corporation
Norio is a must have. 

I’ve known and worked with Norio for almost 2 years while at Razorfish. I have always been impressed with the unwavering dedication, amazing creativity, and unmatched instincts he brings to his teams, projects, clients and our industry. 

He was a reliable leader of multiple large scale assignments for our main client, T-mobile. He range of deliverables were both in advertising and product design. 

Norio is also strong mentor, and natural leader with his team. 

I am hoping to work with Norio again in the future.

Noah Sato
Client Partner @ TikTok
I've had the pleasure of knowing and working with Norio-san during his days at TikTok.
He is a great team player who guides his colleagues along and is not afraid to try new things and excel.
Every time I had to pitch to clients with innovative creative ideas, he supported me with pleasure and the creative ideas/quality of the deck are always more than expected in a short period of time, which I really really appreciate even now.
Besides, Norio-san is a very nice guy with a kind heart, and always ready to help when needed.
It was a pleasure to work with such an amazing and proactive person, and definitely the one you would dream to be on your team!!! Thank you so much!!

Kalle Hellzen
Executive Creative Director @ R/GA Los Angeles
I've had the great pleasure of working with Norio on several projects and I hope to be able to do so many times again. He is a hard worker with an amazing eye for design and he over-delivers on time, every time. He demonstrates a very diverse skill set, leadership abilities and is a great mentor to the younger folks in the crew. Thumbs up!
 
Mario Biancalana
Creative Director @  Grey San Francisco
Norio is a phenomenal art director and creative in general. He has the rare ability to take a project beyond what's expected, making what was good simply great. He is the consummate team player and a heck of a fun person to work with — his personality lends perfectly to a team environment and while he's an extremely hard worker, he knows how to have fun as well. I'd recommend Norio to an creative department, agency- or client-side

Chris Brinlee
Art Director @ Rubin Postaer and Associates
I have had the opportunity to work under Norio at RPA. As a Junior AD, I look up to his design, leadership, and time management skills. They are all superb.  Norio has been a great supervisor and mentor. He challenges me to become a better designer and conceptual thinker. My growth has really benefited from his leadership style. Norio allows me to explore my own directions, offering constructive feedback and critique when needed; the evolution of the project always benefits from his input. However, he allows the direction to remain my own.  Norio is an easy-going guy who's great to grab lunch with as he is to work with. An all-around great person to have on your team

Greg Damiani
Art Director @ AKQA
Norio was a great mentor and a great Art Director to learn from. He taught me a lot about smart design and art direction, and how to take a good concept and make it better. He always had valuable insights to offer, and brought the level of finesse and craft up on every project. He's also just a nice, awesome guy to work with.

Collection of various company logos, including Cartier, Omnicom, Honda, Sony, Hakuhodo, T-Mobile, TBWA\\Chiat\\Day, Uber, Special, Microsoft, Toyota, Disney, Dentsu, TikTok, Marvel, Activision, Nissan.

Brands I've worked with across the Pacific
これまでご一緒させていただいた企業