Cartier Innovation Lab Projects
A series of four innovation projects developed to rethink how luxury retail, service, and internal culture could evolve through technology, systems, and design thinking, without compromising Cartier’s standards or mystique.
The Looking Glass
Global strategy → Concept built for Multi-market build
Problem
A series of four innovation projects developed to rethink how luxury retail, service, and internal culture could evolve through technology, systems, and design thinking, without compromising Cartier’s standards or mystique.
Solution
We created an in-store AR try-on device that renders high-fidelity virtual rings on a customer’s hand in real time. Developed with AI and software partners, the system balances physical accuracy and perceptual realism to simulate brilliance, reflection, and scale in a boutique setting.
Results
Launched globally in select boutiques, the Looking Glass expanded product exploration and improved purchase confidence. It positioned Cartier as a leader in applied luxury AR, setting a new benchmark for in-store innovation.
Case Study Videos
Cartier Salon
Ginza Six Flip Disc Installation
Global & French strategy → Concept built for Multi-market build
Problem
Flagship storefronts compete for attention in dense retail environments like Ginza. Static displays were no longer enough to stop foot traffic.
Solution
We installed a large-scale flip disc display at Ginza Six that combined animation with real-time interaction. The system detected human movement and silhouettes, translating passersby into kinetic visual responses.
Results
The installation significantly increased storefront attention and footfall. It became a visual landmark that drew people into the boutique through curiosity and motion.
Flip Disc in Action
Digital Valet
Global & Japanese strategy → Concept built for Japanese culture
Problem
International clients and staff faced friction around pricing, currency conversion, tax, and product availability. Existing tools were fragmented and inefficient.
Solution
We built a secure, staff-facing digital valet that displayed product names, stock status, and pricing across currencies with tax clarity. Designed for portability and data protection, it simplified service without exposing customer information.
Results
The tool improved service speed and accuracy for international clients and reduced staff burden. It elevated the concierge experience while maintaining discretion and security.
Culture of Design Immersive Destination
Global & French strategy → Concept built for Multi-market build
Problem
Cartier’s design heritage and collections are rich but complex, especially for new audiences. Traditional exhibition formats struggled to connect personal taste, culture, and product in a way that felt contemporary and participatory.
Solution
We created a 380 sqm immersive destination combining physical artifacts, digital storytelling, and interactive experiences. The space blended curatorial guidance, AR Hololens exploration, digital games, and social moments to personalize each visitor’s journey across Cartier’s design universes, from icons and heritage pieces to bridal and prestige collections.
Results
The six-week experience drew strong public engagement and positioned Cartier as a cultural destination, not just a retail brand. It deepened emotional connection to the Maison’s design language and demonstrated how physical and digital experiences can work together to guide discovery at scale.
Case Study Videos
Cartier Innovation Card
Global & Japanese strategy → Concept built for Multi-market build
Problem
Innovation training often feels abstract and disconnected from daily work. Teams needed practical prompts to think differently, not theory decks.
Solution
We created a physical deck of innovation cards featuring prompts, frameworks, and quotes grounded in design thinking. The cards were designed for workshops, training, and everyday inspiration.
Results
Adopted internally as a training and facilitation tool, the cards helped normalize creative thinking across teams. They made innovation tangible, portable, and repeatable inside the organization.
