Xbox – More Together
Part of Jump In Platform
Global and American strategy → Concept built for multi-market build
A unifying brand campaign that brought Xbox’s diverse game lineup under one emotional idea: gaming is better when it’s shared.
Problem
Xbox had a strong and varied lineup, but the breadth of titles was fragmented in perception. Players understood individual games, not the collective value or spirit of the Xbox ecosystem.
Solution
We created More Together as a single expressive layer across the “Jump In” platform, showing how different games delivered different kinds of “more” when experienced together. The work emphasized human energy, friendship, and shared joy, using one emotional throughline to connect multiple titles into a cohesive Xbox story.
Results
The campaign helped players clearly understand the strength and range of the Xbox lineup as one connected ecosystem. It reinforced Xbox’s positioning as an inclusive, community-driven brand and successfully translated product breadth into a simple, emotionally resonant idea.
Anthem TVC
MetroExodus Promotional Video
Devil May Cry TVC
Kingdom Hearts 3 TVC
Crackdown 3 TVC
