Microsoft / Xbox · 2019
Xbox:More Together
Creative Director · Global / US
One emotional throughline: gaming is better shared: connecting a fragmented lineup into a single Xbox story.
Problem
Players understood individual games, not the collective value or spirit of the Xbox ecosystem: a strong lineup fragmented in perception.
Solution
'More Together' as one expressive layer across the Jump In platform: human energy, friendship, shared joy: showing the different kinds of 'more' each title delivers when experienced together.
Results
One line a fragmented lineup could all sit under: each title kept its own audience, and the platform gained a single reason to care.
01: Anthem TVC
The platform idea stated once, for the whole lineup.
02: Metro Exodus
The same idea, a very different world.
03: Devil May Cry 5
Style as the connective tissue.
04: Kingdom Hearts 3
One emotional layer across a fragmented lineup.
05: Crackdown 3
The loudest world in the lineup, held to the same rule.
