American Honda:
HR-V Multifaceted Launch

American & Japanese strategy → Concept built for American Culture

A multi-platform launch that positioned the HR-V as a car built for people with layered lives, not single labels.

Problem

Honda needed to introduce a new compact SUV to a younger, digitally savvy audience without falling into category clichés. The challenge was to make HR-V feel human and expressive, not just practical.

Solution

We built an integrated launch across TV, digital, and interactive experiences that celebrated contradiction. The work showed people balancing work and passion, logic and creativity, responsibility and play. Visual ideas like morphing cars and social-first executions reinforced HR-V as flexible, adaptable, and designed for real life.

Results

The campaign helped establish HR-V as a distinct new entry in Honda’s lineup, resonating with younger audiences through strong digital engagement and cultural relevance. It reinforced Honda’s human-centric brand spirit while proving the model could stretch across platforms and lifestyles.