Uber Eats Japan: WBC Baseball
Global strategy → Concepts built for Japanese culture.
If you can’t miss a moment, why not Uber Eats?
Solution
We turned a simple food run into a full, escalating sports comedy.
A family watching baseball decides to “grab a quick bite and come right back.” At the riverbed field, a massive foul ball flies out… and lands perfectly in the dad’s jacket hood without him noticing. Baseball players, spectators, then even rugby players and dogs pile into a ridiculous chase as the family tries to escape. It all pays off with the line that says the strategy out loud: “We’re gonna miss the game.”
Then we hard cut to what they should’ve done in the first place: they’re back in the living room, watching the game, eating hot dogs and fries delivered by Uber Eats. One simple logic: if you can’t miss a moment, why not Uber Eats?
Problem
When the game’s getting good, “I’m starving” turns into a real problem. Because the second you try to grab food, you’re risking the one thing you can’t get back: the moment.
Results
Delivered a :30 hero film plus 6-second cutdowns that compress the entire idea into a single, repeatable line
Uber Eats: Baseball TVC :30
TVC :15
TVC :06
Baseball Card Key Visuals and OOHs
To make the campaign feel like it belonged to baseball culture, we built the KV system as collectible trading cards, not “OOH inspired by cards.” The intent was to go all-in: a single unified card layout, bold typography, and details that make it feel real, like player signatures and premium “special edition” variants.
The creative ladder is simple and modular: each talent is styled as a baseball star (ex. Pitcher and Batter) with punchy baseball-specific lines like “If you don’t want to miss the strikeout show…” and “If you don’t want to miss a massive home run…”
And we kept the design disciplined: avoid clutter, control how many “cards” appear in one placement, and treat the work like real memorabilia people would actually want to keep.
Behind The Scene
Uber Eats Japan: WBC Bespoke Social
A couple’s conversation in signs
Gestures Over Words: If you want to catch the game, why not Uber Eats?
Problem
In social, you don’t earn attention with explanations. You earn it with behavior.
So we leaned into a real viewing truth: when people are watching a game together, they’re half reacting, half communicating, and it gets messy fast. The pacing had to stay tight, but still leave room for reactions.
Solution
We built a short, rewatchable comedy around misread gestures.
A couple watches baseball at home. One comes in proudly showing off a jersey, the other responds with confident hand signals… and they completely misunderstand each other.
We make the misunderstandings fun by letting the audience in on the “translation” through inner monologues. It escalates into absurd commitment (shadow swings, “stop” signals being misread), then finally resolves when both land on the same shared gesture: I’m hungry, let’s order Uber Eats.
Doorbell. Pizza on the table. Game still on. Line lands clean: If you want to catch the game, why not Uber Eats?
Results
Created a bespoke social format that’s dialogue-light, behavior-first, and instantly understandable on mute, while still ending in a clear product action (ordering).
Wardrobe stays consistent with the TVC world (with a hat added for both characters), keeping the campaign system connected across channels.
Gestures Over Words:
