APPROACH
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アイデアは、質では失敗しない。「翻訳」で失敗する。
NodeModeが力になる3つの状況
日本市場への参入
戦略もプロダクトもキャンペーンも、そのままでは日本に移植できません。日本は翻訳の問題ではなく、信頼・行動・カテゴリー慣習の問題です。
日本での再構築
市場には、もういる。それでも、ローカライズは当たり障りなく、チームはバラバラに、仕事から鋭さが消えていく。
日本から世界へ
国内での強さを、翻訳臭のない言葉とクリエイティブで世界に届ける。
NodeModeの働き方
すべてのエンゲージメントは、シニアが率いる。課題を囲むように、最適なストラテジスト、クリエイター、プロデューサー、カルチャースペシャリスト、市場パートナーで座組みする。
課題に合わせて、最適なチームを
常設のエージェンシーでも、人材マーケットプレイスでもない。案件ごとに座組みする、シニアスペシャリストのネットワークだ。
実績で証明する、文化を越える判断力
トラストラダー戦略、タレントキャスティングの判断、カテゴリー慣習への理解。どの主張にも、それを裏づけるケースがある。
実績

“賞のためにキャンペーンは作りません。行動を変えるために作ります。”
- 記録的スケールでのフランチャイズローンチ
- 10年続いたブランドプラットフォーム
- 小売と体験システムの再定義
- 認知・検討・購入意向の測定可能な向上
お客様の声
Norio is a must have.
I've known and worked with Norio for almost 2 years while at Razorfish. I have always been impressed with the unwavering dedication, amazing creativity, and unmatched instincts he brings to his teams, projects, clients and our industry.
He was a reliable leader of multiple large scale assignments for our main client, T-Mobile. His range of deliverables were both in advertising and product design.
Norio is also a strong mentor, and natural leader with his team. I am hoping to work with Norio again in the future.
Paul Cooper: Principal Creative Director, Microsoft Corporation
I've had the pleasure of knowing and working with Norio-san during his days at TikTok. He is a great team player who guides his colleagues along and is not afraid to try new things and excel.
Every time I had to pitch to clients with innovative creative ideas, he supported me with pleasure and the creative ideas/quality of the deck are always more than expected in a short period of time, which I really, really appreciate even now.
Besides, Norio-san is a very nice guy with a kind heart, and always ready to help when needed. It was a pleasure to work with such an amazing and proactive person, and definitely the one you would dream to have on your team. Thank you so much!
Noah Sato: Client Partner, TikTok
I've had the great pleasure of working with Norio on several projects and I hope to be able to do so many times again. He is a hard worker with an amazing eye for design and he over-delivers on time, every time. He demonstrates a very diverse skill set, leadership abilities and is a great mentor to the younger folks in the crew. Thumbs up!
Kalle Hellzen: Executive Creative Director, R/GA Los Angeles
Norio is a phenomenal art director and creative in general. He has the rare ability to take a project beyond what's expected, making what was good simply great. He is the consummate team player and a heck of a fun person to work with: his personality lends perfectly to a team environment and while he's an extremely hard worker, he knows how to have fun as well. I'd recommend Norio to any creative department, agency- or client-side.
Mario Biancalana: Creative Director, Grey San Francisco
I have had the opportunity to work under Norio at RPA. As a junior AD, I look up to his design, leadership, and time management skills: they are all superb. Norio has been a great supervisor and mentor. He challenges me to become a better designer and conceptual thinker, and my growth has really benefited from his leadership style.
Norio allows me to explore my own directions, offering constructive feedback and critique when needed; the evolution of the project always benefits from his input. However, he allows the direction to remain my own. Norio is an easy-going guy who's as great to grab lunch with as he is to work with. An all-around great person to have on your team.
Chris Brinlee: Art Director, Rubin Postaer and Associates
Norio was a great mentor and a great art director to learn from. He taught me a lot about smart design and art direction, and how to take a good concept and make it better. He always had valuable insights to offer, and brought the level of finesse and craft up on every project. He's also just a nice, awesome guy to work with.
Greg Damiani: Art Director, AKQA
エンゲージメントの流れ
- 診断
- 戦略の再構築
- 実行の伴走
- ローンチ支援
サービス
- 日本市場戦略
- クロスカルチャーのブランドポジショニング
- クリエイティブリーダーシップ
- キャンペーン開発
- グローバル→日本のアダプテーション
- 日本→グローバル展開
- ステークホルダーアラインメント
- プロダクションリーダーシップ
- パートナー・エージェンシー選定
- エンベデッド / フラクショナルCD

