APPROACH

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アイデアは、質では失敗しない。「翻訳」で失敗する。


NodeModeが力になる3つの状況

日本市場への参入

戦略もプロダクトもキャンペーンも、そのままでは日本に移植できません。日本は翻訳の問題ではなく、信頼・行動・カテゴリー慣習の問題です。

日本での再構築

市場には、もういる。それでも、ローカライズは当たり障りなく、チームはバラバラに、仕事から鋭さが消えていく。

日本から世界へ

国内での強さを、翻訳臭のない言葉とクリエイティブで世界に届ける。

NodeModeの働き方

すべてのエンゲージメントは、シニアが率いる。課題を囲むように、最適なストラテジスト、クリエイター、プロデューサー、カルチャースペシャリスト、市場パートナーで座組みする。

課題に合わせて、最適なチームを

常設のエージェンシーでも、人材マーケットプレイスでもない。案件ごとに座組みする、シニアスペシャリストのネットワークだ。

実績で証明する、文化を越える判断力

トラストラダー戦略、タレントキャスティングの判断、カテゴリー慣習への理解。どの主張にも、それを裏づけるケースがある。

実績

パネル登壇中の市川

賞のためにキャンペーンは作りません。行動を変えるために作ります。

  • 記録的スケールでのフランチャイズローンチ
  • 10年続いたブランドプラットフォーム
  • 小売と体験システムの再定義
  • 認知・検討・購入意向の測定可能な向上

お客様の声

Norio is a must have.

I've known and worked with Norio for almost 2 years while at Razorfish. I have always been impressed with the unwavering dedication, amazing creativity, and unmatched instincts he brings to his teams, projects, clients and our industry.

He was a reliable leader of multiple large scale assignments for our main client, T-Mobile. His range of deliverables were both in advertising and product design.

Norio is also a strong mentor, and natural leader with his team. I am hoping to work with Norio again in the future.

Paul Cooper: Principal Creative Director, Microsoft Corporation

I've had the pleasure of knowing and working with Norio-san during his days at TikTok. He is a great team player who guides his colleagues along and is not afraid to try new things and excel.

Every time I had to pitch to clients with innovative creative ideas, he supported me with pleasure and the creative ideas/quality of the deck are always more than expected in a short period of time, which I really, really appreciate even now.

Besides, Norio-san is a very nice guy with a kind heart, and always ready to help when needed. It was a pleasure to work with such an amazing and proactive person, and definitely the one you would dream to have on your team. Thank you so much!

Noah Sato: Client Partner, TikTok

I've had the great pleasure of working with Norio on several projects and I hope to be able to do so many times again. He is a hard worker with an amazing eye for design and he over-delivers on time, every time. He demonstrates a very diverse skill set, leadership abilities and is a great mentor to the younger folks in the crew. Thumbs up!

Kalle Hellzen: Executive Creative Director, R/GA Los Angeles

Norio is a phenomenal art director and creative in general. He has the rare ability to take a project beyond what's expected, making what was good simply great. He is the consummate team player and a heck of a fun person to work with: his personality lends perfectly to a team environment and while he's an extremely hard worker, he knows how to have fun as well. I'd recommend Norio to any creative department, agency- or client-side.

Mario Biancalana: Creative Director, Grey San Francisco

I have had the opportunity to work under Norio at RPA. As a junior AD, I look up to his design, leadership, and time management skills: they are all superb. Norio has been a great supervisor and mentor. He challenges me to become a better designer and conceptual thinker, and my growth has really benefited from his leadership style.

Norio allows me to explore my own directions, offering constructive feedback and critique when needed; the evolution of the project always benefits from his input. However, he allows the direction to remain my own. Norio is an easy-going guy who's as great to grab lunch with as he is to work with. An all-around great person to have on your team.

Chris Brinlee: Art Director, Rubin Postaer and Associates

Norio was a great mentor and a great art director to learn from. He taught me a lot about smart design and art direction, and how to take a good concept and make it better. He always had valuable insights to offer, and brought the level of finesse and craft up on every project. He's also just a nice, awesome guy to work with.

Greg Damiani: Art Director, AKQA

エンゲージメントの流れ

  1. 診断
  2. 戦略の再構築
  3. 実行の伴走
  4. ローンチ支援

サービス

  • 日本市場戦略
  • クロスカルチャーのブランドポジショニング
  • クリエイティブリーダーシップ
  • キャンペーン開発
  • グローバル→日本のアダプテーション
  • 日本→グローバル展開
  • ステークホルダーアラインメント
  • プロダクションリーダーシップ
  • パートナー・エージェンシー選定
  • エンベデッド / フラクショナルCD